Rain Nutrition Marketing is Flawed
Hello Reader
This article is derived from my experience in the MLM industry and the experiences of many others.
Rain Nutrition a Company Overview
Rain Nutrition is a new MLM beverage company that launched in 2009. Their drinks contain some of the highest antioxidant properties in any beverage sold and are more potent than any superfood that we know of. The core products are Rain Soul and Rain Rush. Rain Soul is the flagship product and Rain Rush is an energy beverage. The technology behind Rain has been around for 20 years but Rain Nutrition is the first to actually formulate a product for human consumption based on this exact science.
Rain Nutrition has chosen the MLM or network marketing vehicle to reach consumers. MLM has become a popular way for many new healthy juices and drinks to market their products. The network marketing style of doing business relies on people promoting products to their family and friends. When new reps reach out to their contacts they can sponsor them as new reps and the duplication starts.
Rain Nutrition marketing style has it problems.
Here is the problem. The style of marketing taught in MLM doesn’t work for 95% of the people in the network marketing industry. These methods might have worked in the past for a higher percentage of people but today they simply don’t work well at all.
Rain Nutrition displays their marketing strategy right on their web site. Below is what they claim to be duplication and is what they teach their new reps.
Find your WHY
I agree with the first part of their marketing training. No matter what business endeavor you choose to do you need to find a motivation deep down inside of you that is going to drive you to become a winner. You must have a desire and a drive to find success.
Go Core
What Rain is talking about here is being committed. You must me committed to your business if you want to become ultra successful.
Create a Contact List
This is where the Rain Nutrition marketing strategy begins to slip a little. First of all Rain Nutrition preaches duplication. How can someone who has a contact list of 50 names duplicate a person with over 1,000 business and sales contacts? Obviously the person who holds 1,000 top notch contacts has an advantage over the one with little contacts. Duplication doesn’t not exist when it comes to people.
Expand Your Warm Market
This is where Rain tells you to contact everyone you have ever made contact with. They suggest using social networks like facebook, your community and your church. I can tell you from experince that I get emails everyday from folks on facebook asking me to look at their business and do you know what? They are all different businesses and all of them claim to be the next best thing. This type of training only produces a ton of confusion in the industry and produces a small number of results. Your warm list of people you know is not the best list to contact and going on facebook to blast your opportunity out to people doesn’t work either.
Imagine this
“Let’s see. I think I will call aunt Helen who is 78 years old and talk her into selling my juices. What about Uncle Ralph. He will do it he will try anything. I don’t think he will be angry at me when he spends a whole month’s worth of pay and makes no money.”
Am I making sense? The people you should be talking to are people who are motivated and have a drive to hang in there even when it requires and excruciating amount of work.
Follow Up and Invite
Rain is telling you to get everyone you know and convince them to come to a business meeting where they will be convinced to join your business. Have you ever been to one of those timeshare presentations? They lure you in with a free vacation and then try to sell you a ,000 timeshare. Those people won’t leave you alone. Could you actually force your Grandmother or best friend to a meeting like that? This is all wrong. That’s not the right strategy and the wrong people to try to sponsor.
Use The Right Tools
Get ready to open your pocketbook. You can purchase a brochures, business cards, flyers, company DVD’s and a company website. None of these are effective ways to grow your business and the money you spend on them will not turn you a profit. I have never known anyone to make any money from a replicated website. And actually replicated web pages turn more people away than generate sales. If you are promoting Rain Nutrition on the web then I can assure you people have been to a web site just like yours many times before. It doesn’t work.
Host a Party
Now here’s an idea. Why not host a party? You can buy a ton of food and set out a bunch of product and invite? You can probably guess who. Invite all your friends and family over for a selling party. How many people ever really want to go to these? They feel pressured like they have to buy something. Again this is not an effective way to market and you are taking advantage of your relationships to make a buck.
Attend and Invite
This is where you invite your team and prospects to a large opportunity meeting where guest speakers will teach, train and help you sponsor new reps. These are actually very effective once you have the right people to plug in. The problem is getting the right people there.
While there are some good parts to Rain’s marketing strategy there are also some other parts that are flawed. Their products are fantastic but they like other network marketing opportunities they do not have a system that is easily duplicated. A warm list runs out quickly and you are left with no practical way to build you business. “Marketing” is the key word in Network Marketing. Without a marketing strategy or a marketing system you can not grow a huge business. If you were opening a sandwich shop you certainly wouldn’t rely on just your friends and family to support it.
Right before your very eyes there is a revolution taking place. This revolution is called the World Wide Web. The internet is opening doors to people that have not had the means to reach a mass of people. The world wide web has given people the opportunity to produce huge amounts of wealth right from their home. In the last couple of years the smart marketers have been developing methods to build their network marketing businesses on the internet. They have done this without the warm list, without cold calling, without home parties and with out flyers and brochures.
I’m not picking on Rain Nutrition for their marketing strategies because until now there was not many options. However, there is a new and better way and the future is bright with promise for those who take action today. Online marketing is just beginning and if you start now you will be in for a huge ride to the top. I pray the best for Rain Nutrition and the other network marketing companies out there. The times they are a changing and it’s time to open your mind to the wave of the future. If you are looking for a new and better way in your MLM business and a complete turn around of how you approach your business then follow the links in this article.
For more information on Rain Nutrition and other marketing information visit MLM Extreme Growth where you will gain access to over $1,900 in in free marketing resources.
Tags: beverage, drink, home business, rain nutrition, rain nutrition marketing, rain rush, rain soul