Google Insights Tutorial SEO Search Engine optimisation
Have you read Google’s application for a patent on their search algorithm?. The US Patent and Trademark Office Application document contains a lot of controversies that would be significant to those doing SEO training. For instance, link spamming was argued quite extensively in the document. The United States Patent Application (#0050071741) has set broad limitations on aggressive link building which I support since of the prevalence of Linking Psychosis.
PART OF MY SEO ANALYSIS OF GOOGLE’S ALGORITHM:
But what I have noticed about the document is how they assign the significance of web pages by by putting premium on its popularity over time. I don’t agree with this perspective that being more popular ought to be perceived as having a superior significance but this seems to be what the asserts.
Another fascinating item in the application is the manner in which they will rank a website based on the categories of advertisements appear on your site. Thus, if a well-known advertiser like Amazon placed an ad on your page, then this will get high ranking for your website. That’s good news for websites that get to have very famous businesses place ads on their pages. But the odd thing is that what if you have certain products or services for sale on your website, would you run an Amazon ad for the same products or services just to get high ranking? Why would anyone go promoting the competitor’s products or services just to rank higher on search engines? Now, It will be interesting to see how Google will choose the companies who will provide the increase in rankings to the websites where their ads are displayed. To me this is simply ascribing extra value to being big and popular rather than examining the attribute and significance of a website. The application also makes mention precedent figures in relation to a website ranking in a particular period of time, emphasizing how its popularity all of a sudden increases in terms of website visitors every time there is a news coverage about the said website and how it consequently affects its rankings.
One more factor that is worth mentioning is determining the value of pages based on user maintained and generated data that scans through your browser’s bookmarks and favorites. Now that makes me wonder if this algorithm aspect is within the limits of user privacy. Would you allow Google to crawl into your computer and find out what sites you have bookmarked and saved in your ‘favorites’ folder?
CAN THE AGE OF A DOMAIN AFFECT GOOGLE SEO?
Furthermore, Google will also reference your browser’s cache files as a means of calculating the value of a website. The application also suggests that search engines will observe cookies to see the varying fascination (could be upward or downward) of a particular web page. This could also be against the boundaries of privacy as well. The application document also has an entry on imposing further burdens on recently built websites by giving them inferior ratings for a long period of time. For algorithms that are not readily detected and for long term purchases of domain names, the application document express that “certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” If that’s the rationale, then it becomes beneficial to simply lengthen the term of your domain name registrations and it will guarantee you of better rankings than those who have registered for a shorter period.. If approved, this will create changes in the domain name business since domain name registrations will become a valuable component in a regulating a website’s ranking. This application possibly will result in domain names being be bought and sold rather than being left to expire at the end of their registration periods. Do we see the selling of domain names as becoming a rewarding business? We’ll see over time if that happens.
THOSE STARTING TO LEARN SEO SHOULD KEEP THIS IN MIND:
The document also inserts that it will be imposing penalties to sites that are linked to ‘illegitimate’ domains. I hope they obtain a way to ascertain if the links are from competitors that desire to destroy a site by purposely linking the competitors’ sites to ‘illegitimate’ domains. With all the talk about links associated with better page rankings, it looks like older content will be at a disadvantage because it is not new and as a result it will possibly be on the losing end when it comes to getting new links. However if the content is still valuable and applicable then to some extent it could still get links to it. In the case of anchor text, the patent application Unique Words, Bigrams, and Phrases in Anchor Text are crucial factors in shaping rank. This means that if links accumulate, they would differ as to how website owners link to a document. Some of them would use the document’s URL to embed the link, some others would use “Blog This” link from Google’s blog site Blogger to get the page title among so many other ways to link a document.
SUPERIOR CLICKTHROUGH RATIOS AFFECT GOOGLE SEO:
One last significant issue in the application document is the ‘clickthrough’ information that Google determines from their search engine results that allocate sites higher rankings if they get superior ‘clickthrough’ ratios from the Google Search Engine Results Page. The document states that Google has the means check the number of times that a site is clicked through from the search results page and even the amount of time that users spend looking at the document in the link. This is where Google gets some of the data on the way a page is ranked. With all the interesting things mentioned in the patent application document, I imagine it would be a lot more exciting to hear the people’s reactions to the content of the document. So get ready to hit the forums and see what the people have to say.
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Tags: article marketing, internet marketing, online marketing, page ranking, search algorithm, website ranking, website ratings